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Wednesday, June 6, 2012
Nominated for PR Industry Award
Vero Public Relations is proud of our recent nomination as Public Relations Consultancy of the Year in Southeast Asia. We thank the Holmes Report for this honor. For 20 years the Holmes report has advanced analysis and evaluations in the PR industry. Now, in our sixth year of business, our teams in Thailand and Vietnam could not be more pleased with this recognition of our hard work. We owe it to our clients and partners for giving us a platform to do good work. We are also appreciative of the opportunities in Southeast Asia, a region that is truly coming into its own as a world leader in business and trade. We are thankful to be part of this exciting time and to be part of this industry. To learn more about the consultancy of the year nominations, visit the Holmes report's analysis here
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Monday, May 7, 2012
Vietnam News Media Networking Event
Vero Public Relations proudly presents the first news media networking event in HCMC. Journalists are cordially invited to mix and mingle.
This is the first and leading event where media gather for connections, sharing ideas and experiences about journalism. We expect to have more than 300 media partici
pants in HCMC from general, business, ICT to entertainment sections. We hope you can come and enjoy great moments after work with us.
We are excited to host our media networking event this time at Ly Club restaurant – a restaurant that takes its name from the 11th century Lý Dynasty and is a unique villa in ancient French architecture.
The classic French colonial-era Lý Club Saigon villa is located in Ho Chi Minh’s central District 3. This promises to be a unique opportunity to socialize; we think that you would enjoy this event and enjoy the opportunity to network and socialize.
*Details:
The party will be held as followed:
Time: Friday, may 11 5:30 pm – 8:30 pm
Venue: Ly Club - 143 Nam Ky Khoi Nghia, Dist. 3, HCMC.
Comments and RSVP, please contact:
Ms. Jessica
M: +84 9 8924 8595
Email: jessica.le@veropr.com
Sunday, January 22, 2012
Reputation for ethics and engineering excellence put German companies in the Southeast Asia spotlight
For evidence of the success of German companies in Southeast Asia, one needs to look no further than the local media where German business is consistently creating positive news coverage about its growth and ambition in ASEAN’s emerging markets.
And now, with Germany’s dominance of European economic affairs through the euro zone crisis, the country’s global and regional reach continue to grow.
In Thailand and Vietnam, where we counsel several leading German companies, millions of consumers and businesses benefit daily from German technology and expertise.
Almost as soon as they can talk, the people of Southeast Asia are introduced to German consumer products, with global brands such as Mercedes-Benz, BMW, Audi and Porsche having enormous aspirational traction. Puma, Adidas, Braun, the list goes on.
Building on this awareness, German businesses have for decades sought to integrate themselves in the development of the communities they serve in the region, providing massive infrastructure investment, capital for enormous industrial developments and also intellectual property used in education and social upliftment.
One of the main drivers of the success of German companies in key markets in the region such as Thailand, Vietnam, Malaysia and Indonesia has been the careful management of their reputations.
German companies are highly proactive in building and constantly enhancing their reputations in all walks of life, giving a consistent, ethical character to their communications and corporate messaging.
In one never publicized instance in Thailand a huge German company declined to invest in an energy project because of ethical concerns. Faced with sometimes violent opposition from the local community and fears that the local environment would be seriously impaired by the development, the company took a decision to forgo the very tempting cash windfall it would have enjoyed by going through with the project, and quietly withdrew.
For professional communicators the challenge in managing brand reputation for major German companies is to balance exposure and profile with the commitment to protect the brand from unnecessary scrutiny or even controversy.
One of the most compelling platforms contributing to the growing reputation of German businesses in the region is their focus on education and training of their workforces. Thousands of Asian students and employees have benefited from college, university and in-house training courses in Germany through exchange programs and scholarship opportunities.
However, while German companies are proudly German, they also largely seek to portray an international brand character that builds on the attributes of their home country yet is flexible enough to adapt rapidly and effectively to local business and social conditions.
Germany’s ties to the region are by no means limited to business and investment. For more than a century cultural ties have burgeoned between Germany and the countries of Southeast Asia. Right across the spectrum of the arts and entertainment and even cuisine, Germany is centre-stage in the capitals of the region.
These firmly established ties offer a unique opportunity for German corporations to further engage in their host communities and communicate their commitment to the long-term prosperity and sustainability of their ventures, not to mention promote the power of their brands to an avid and increasingly affluent target audience.
And now, with Germany’s dominance of European economic affairs through the euro zone crisis, the country’s global and regional reach continue to grow.
In Thailand and Vietnam, where we counsel several leading German companies, millions of consumers and businesses benefit daily from German technology and expertise.
Almost as soon as they can talk, the people of Southeast Asia are introduced to German consumer products, with global brands such as Mercedes-Benz, BMW, Audi and Porsche having enormous aspirational traction. Puma, Adidas, Braun, the list goes on.
Building on this awareness, German businesses have for decades sought to integrate themselves in the development of the communities they serve in the region, providing massive infrastructure investment, capital for enormous industrial developments and also intellectual property used in education and social upliftment.
One of the main drivers of the success of German companies in key markets in the region such as Thailand, Vietnam, Malaysia and Indonesia has been the careful management of their reputations.
German companies are highly proactive in building and constantly enhancing their reputations in all walks of life, giving a consistent, ethical character to their communications and corporate messaging.
In one never publicized instance in Thailand a huge German company declined to invest in an energy project because of ethical concerns. Faced with sometimes violent opposition from the local community and fears that the local environment would be seriously impaired by the development, the company took a decision to forgo the very tempting cash windfall it would have enjoyed by going through with the project, and quietly withdrew.
For professional communicators the challenge in managing brand reputation for major German companies is to balance exposure and profile with the commitment to protect the brand from unnecessary scrutiny or even controversy.
One of the most compelling platforms contributing to the growing reputation of German businesses in the region is their focus on education and training of their workforces. Thousands of Asian students and employees have benefited from college, university and in-house training courses in Germany through exchange programs and scholarship opportunities.
However, while German companies are proudly German, they also largely seek to portray an international brand character that builds on the attributes of their home country yet is flexible enough to adapt rapidly and effectively to local business and social conditions.
Germany’s ties to the region are by no means limited to business and investment. For more than a century cultural ties have burgeoned between Germany and the countries of Southeast Asia. Right across the spectrum of the arts and entertainment and even cuisine, Germany is centre-stage in the capitals of the region.
These firmly established ties offer a unique opportunity for German corporations to further engage in their host communities and communicate their commitment to the long-term prosperity and sustainability of their ventures, not to mention promote the power of their brands to an avid and increasingly affluent target audience.
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