Both the Nation and Bangkok Post are offering SMS news subscriptions, which deliver breaking news to mobile phones users in Thailand. The Nation seems to be targeting the expat community in a tie up with a popular forum at 49 baht per month, while the Bangkok Post is offering the service in English and Thai language for 39 baht per month. Granted, this is a news-focused service that will be tough for marketers to crack. But the only organizations with a chance to expand their messaging through this SMS service will be those whose PR counselors can create hard news angles that are meaningful to the public at large.
No comments:
Post a Comment